Published February 22, 2022 19:42
This February, HERSHEY’S is helping BGC Winnipeg boost our participation in the national event Pink Shirt Day (February 23), which promotes anti-bullying and inclusivity for all, by providing a grant to run Pink Shirt Day events and activities in our community.
Funding for Pink Shirt Day activities at BGC Clubs is part of The Sweeter Together Project, a multi-year partnership between HERSHEY’s and BGC Canada that will drive inclusivity and create a sense of belonging for kids and teens across Canada.
“We are thrilled to be partnering with BGC Canada for The Sweeter Together Project and Pink Shirt Day,” says Alexia Wharton, Senior Director Marketing, Hershey Canada. “Hershey Canada is committed to making a difference, and we are proud to be partnering with an organization with such a powerful mission. This partnership will be a key driver of Hershey Canada’s CSR strategy, laddering up to our global company purpose of Making More Moments of Goodness for consumers.”